The bright aesthetics of this piece combat the heaviness of the topic as this promo was produced at the height of the pandemic. The style needed to be versatile to encompass a wide array of experiences from medical professionals across the U.S. while also having enough definition to highlight important aspects of the work that was being done. This video had the main charge of explaining the utility of the platform and how it would aid healthcare workers.
Creative Director: James Favata
Producer: Victoria Gambriel
Art Direction: Tiffany Lewis
Animation: Rob Kramer
Script Writer: Justin Kelly
